The beginning of May was a very popular feast time for the Romans. It was devoted primarily to the worship of Flora, the goddess of flowers. It was in her honor a five day celebration, called the Floralia, was held. The five day festival would start from April 28 and end on May 2. The Romans brought in the rituals of the Floralia festival in the British Isles. And gradually the rituals of the Floralia were added to those of the Beltane. And many of today's customs on the May Day bear a stark similarity with those combined traditions.